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How Was Your Stay? Exploring Hawai’i Island TripAdvisor Reviews with NLP

by John Sukup | Jul 27, 2018 | Uncategorized

Have you ever wondered what your customers were saying about your business? Probably seems like a silly question, right? After all, the “voice of the customer” should be important to any business and is the raison d être for anyone in market research or...

DIY Machine Learning: Measuring Response to Video Ads with Microsoft’s Emotion API

by John Sukup | Jul 27, 2018 | Uncategorized

I’ve expounded my preference for “next-gen” research methods on LinkedIn for quite some time now. While I’m hesitant to call all of them a panacea for modern research, I do think many represent where the industry is heading and what...

The Market Research Turing Test: Can DIY Tools Ever Fully Replace Research Professionals?

by John Sukup | Jul 23, 2018 | Uncategorized

It’s a topic that has been explored countless times in the annals of science fiction…human dominance subsumed by ever more intelligent machines. Mankind, in an attempt to create the ultimate simple life where most tasks are carried out by untiring...

How Was Your Stay? Exploring Hawai’i Island TripAdvisor Reviews with NLP

DIY Machine Learning: Measuring Response to Video Ads with Microsoft’s Emotion API

The Market Research Turing Test: Can DIY Tools Ever Fully Replace Research Professionals?

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