It’s been a long time since my last post so I thought I’d return with something a little different than in the past. Rather than speak about “market research done wrong” (as my former posts tend to dwell on), I’d like to demonstrate some...
Delivering an introductory course on machine learning opens your eyes to some of the common misconceptions and non-considerations new entrants have when first presented with the subject. While I’d even consider myself a novice in many areas, I have been working...
In Back to the Future Part II we were promised flying cars by the year 2015. Hasn’t happened. We were also promised that the Chicago Cubs would win the World Series. Didn’t happen — but it sure did one year later (Go Cubs)! People have been...
Have you ever wondered what your customers were saying about your business? Probably seems like a silly question, right? After all, the “voice of the customer” should be important to any business and is the raison d être for anyone in market research or...
I’ve expounded my preference for “next-gen” research methods on LinkedIn for quite some time now. While I’m hesitant to call all of them a panacea for modern research, I do think many represent where the industry is heading and what...
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