How Was Your Stay? Exploring Hawai’i Island TripAdvisor Reviews with NLP
Have you ever wondered what your customers were saying about your business? Probably seems like a silly question, right? After all, the “voice of the customer” should be important to any business and is the raison d être for anyone in market research or...
DIY Machine Learning: Measuring Response to Video Ads with Microsoft’s Emotion API
I’ve expounded my preference for “next-gen” research methods on LinkedIn for quite some time now. While I’m hesitant to call all of them a panacea for modern research, I do think many represent where the industry is heading and what...
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