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John Sukup is founder and Principal Consultant at Expected X, Research and Data Analysis. After ending up in the ending up in the research industry quite unexpectedly following his Master’s work at Purdue University, he realized it was a good fit for his inquisitive mind. Staying in research for the past 10 years, John has been fortunate to: work on organizational-wide healthcare market segmentation projects, manage a $14M portfolio of syndicated research projects for the largest research company in the world, and earn 5 (and counting) continuing education certifications.

John has worked across several industries during his tenure in research and on both the client and supplier sides. He was always frustrated at the “cookie-cutter” research methodologies his companies employed and the fact that seemingly nothing was ever done with the results (if anything ever could be done with them at all). 

In 2015, John decided it was time to give research buyers the attention they deserved and Expected X was founded. Developers of The FAME Model, Expected X guides its partners through the process of designing studies that are Focused, Actionable, have Measurable ROI, and are Engaging. He now resides on the beautiful Big Island of Hawaii where you may find him spending his free time perfecting his musical skills, hiking, or reading in the shade of a palm at his favorite beach -- just don’t expect him to give you directions to it...


SCHEDULE A MEETING WITH US TODAY AND WE’LL WALK YOU THROUGH THE FIRST STEP IN THE FAME MODEL: “DILEMMA DISCOVERY”