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Business growth through big data solutions

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Business growth through big data solutions

The

F A M E

Model

 

FOCUSED

THE MOST IMPORTANT STEP IN ANALYTICS ISN’T ONE YOU’RE DOING. PROPER PROBLEM IDENTIFICATION IS OFTEN OVERLOOKED AND THE BUSINESS ISSUE IS NEVER FULLY UNDERSTOOD OR ADDRESSED.

BUY UTILIZING ITERATIVE QUESTIONING TECHNIQUES, WE DETERMINE THE REAL ISSUE YOUR BUSINESS IS FACING AND FOCUS THE DATA SOLUTION DESIGN TO GUIDE YOU TOWARDS A TAILORED ANSWER. 

THIS MEANS YOU ONLY PAY FOR ANALYTICS THAT SPECIFICALLY ADDRESS YOUR NEED -- NO MORE, NO LESS. 

ACTIONABLE

EXPECTED X WAS DESIGNED FOR ORGANIZATIONS THAT EXPECT TO DO MORE WITH THEIR DATA SOLUTIONS THAN LET IT COLLECT DUST ON A SHELF -- THEY WANT IT TO DRIVE ACTION.

HOW DOES KNOWING “46% OF YOUR CUSTOMERS ‘STRONGLY AGREE’ WITH [BLANK]” HELP YOUR BUSINESS IMPROVE?

ALTERNATIVELY, HOW COULD KNOWING “A PRICE INCREASE OF 1% MAY DRIVE A CUSTOMER ATTRITION RATE OF 25% AND A LOSS OF $1.5M OVER THE NEXT YEAR” HELP?

DOLLARS DRIVE ACTION. AGREE/DISAGREE SCALES DON’T.

MEASURABLE ROI

THE NUMBER ONE CONCERN FOR DATA SOLUTION BUYERS IS IDENTIFYING A MEASURABLE RETURN-ON-INVESTMENT. THIS IS WHY WHENEVER POSSIBLE WE TIE ALL OUR WORK TO YOUR BOTTOM LINE.

WHEN YOU PARTNER WITH EXPECTED X, WE DESIGN OUR WORK TO CLEARLY SHOW THE RELATIONSHIP BETWEEN YOUR INVESTMENT AND WHAT YOU STAND TO GAIN AS A RESULT.

NO MORE EXORBITANT FEES FOR A POWERPOINT DECK. NO MORE $50,000 RAW DATA FILES.

WE WANT TO BE CERTAIN WE’VE MADE A DIFFERENCE.

ENGAGING

IN ORDER TO MAKE ANALYTICS ACTIONABLE, IT ALSO NEEDS TO BE ENGAGING. THIS IS WHY WE TAKE TIME TO UNDERSTAND THE AUDIENCE OF YOUR PROJECT TO DETERMINE HOW TO BEST DELIVER THE RESULTS OF OUR RESEARCH.

SIMPLE REPORTS WITH INTERACTIVE DATA VISUALIZATIONS FOR THE C-SUITE -- WE’VE GOT YOU COVERED. DASHBOARDS FOR MANAGERS AND MID-TIER DECISION MAKERS -- NOT TO WORRY. 


IF OUR WORK TOGETHER DOESN’T GET NOTICED, THEN WE’VE FAILED.

DILEMMA DISCOVERY


WE BRING SANITY TO BUSINESSES BY MAKING THEM FEEL SECURE WITH DATA SOLUTIONS

DILEMMA DISCOVERY


WE BRING SANITY TO BUSINESSES BY MAKING THEM FEEL SECURE WITH DATA SOLUTIONS

DILEMMA DISCOVERY

dilemmadiscovery.png
 

FREQUENTLY ANALYTICS BECOMES A CATCH-ALL FOR EXPLORING MANY DIFFERENT BUSINESS QUESTIONS AT ONCE. THIS IS NO MORE OBVIOUS THAN IN THE STATE OF SURVEY RESEARCH WHICH HAS LED TO LONGER QUESTIONNAIRES AND DWINDLING RESPONSE RATES.

THE KEY TO EXTRACTING THE MOST VALUE FROM AN ANALYTICS ENDEAVOR IS BY CLEARLY DEFINING A SINGLE, SPECIFIC OBJECTIVE AND BUILDING THE STUDY AROUND IT.

EXPECTED X USES ITERATIVE QUESTIONING TECHNIQUES TO DETERMINE THIS OBJECTIVE WHICH, IN TURN, DRIVES THE ENTIRE DATA SOLUTION DESIGN. THIS IS WHERE WE DETERMINE IF YOUR NEED REQUIRES DATA ANALYTICS, THE VOICE OF THE CONSUMER, OR A LITTLE OF BOTH.


AUDIENCE ASSESSMENT

 

IF YOU WANT DATA SOLUTIONS THAT DRIVE ACTION, GETS SHARED WITHIN YOUR ORGANIZATION, AND ULTIMATELY GETS USED FOR ITS DESIRED PURPOSE THEN YOU NEED TO DETERMINE WHO YOUR AUDIENCE IS AND HOW THEY CONSUME INFORMATION.

MOST DATA SOLUTIONS FAIL AND END UP UNUSED BECAUSE THE INTENDED AUDIENCE IS POORLY DEFINED.

EXPECTED X PARTNERS WITH YOU TO DETERMINE WHO THE KEY STAKEHOLDERS ARE AND WHAT THEIR DECISION MAKING PROCESS IS. THEY BECOME AN INTEGRAL MEMBER OF THE TEAM. THIS INCREASES THE LIKELIHOOD OF VISIBILITY AND THEREFORE ACTION.

 
Lecture in Expected X

RESEARCH: REINVENTED

 
datalog of Expected X
 

IF YOU THINK RESEARCH CONSISTS OF SURVEYS AND FOCUS GROUPS ALONE, THEN YOU HAVE A LOT OF CATCHING UP TO DO! TODAY’S WORLD IS RICH WITH DATA AND BOTH TRADITIONAL RESEARCH AND DATA ANALYTICS ARE BLENDING INTO A SINGLE DISCIPLINE.

SUCCESSFUL, MODERN ORGANIZATIONS ARE “DATA-DRIVEN.” THEY UNDERSTAND THERE IS VALUE IN THEIR OWN INTERNAL DATA AND ALSO DATA FROM EXTERNAL SOURCES.

EXPECTED X UTILIZES A NEXT-GEN PROPRIETARY PROCESS TO DESIGN EACH DATA SOLUTION. WE DETERMINE: 

  • HOW RESULTS WILL BE APPLIED IN YOUR ORGANIZATION
  • THE DATA WE HAVE AND THE DATA WE NEED
  • THE METHODS BEST SUITED TO ACHIEVING RESULTS

WE WORK TOGETHER TO QUANTIFY OUR RESULTS IN TERMS OF DOLLARS WHENEVER POSSIBLE. NOW YOU CAN FINALLY SEE THE IMPACT OF ANALYTICS IN THE LANGUAGE OF THE C-SUITE.


INFORMATION INSTILLATION

 
 

NOT EVERYONE DIGESTS INFORMATION THE SAME WAY. A MISMATCH IN DELIVERY COULD MEAN THE DIFFERENCE BETWEEN SUCCESS AND FAILURE.

ALONG WITH A POORLY DEFINED AUDIENCE, DATA SOLUTIONS THAT AREN'T DELIVERED IN AN ENGAGING FASHION ALSO END UP UNUSED.

EXPECTED X USES A SELF-CONTAINED ANALYSIS AND REPORTING ENVIRONMENT DEVELOPED IN THE R PROGRAMMING LANGUAGE -- THE LANGUAGE OF TODAY’S DATA ANALYTICS COMMUNITY. R ALLOWS US TO CREATE A VARIETY OF REPORTS FROM SIMPLE TO COMPLEX, STATIC TO INTERACTIVE. 

WITH YOUR TARGET AUDIENCE DEFINED, WE’LL DESIGN THE IDEAL REPORTING STYLE.


CALIBRATION CONTROL

 

WHEN WE SAY WE WANT OUR ANALYTICS TO BE ACTIONABLE, WE MEAN IT AND WE SEE IT THROUGH FAR BEYOND THE DELIVERY OF THE FINAL REPORT. THIS IS YET ANOTHER SHORTFALL OF MANY DATA SOLUTION AGENCIES AND A REASON WHY ANALYTICS OUTCOMES ARE IMPLEMENTED INFREQUENTLY.

DATA SOLUTIONS ARE NEVER 100% ACCURATE. YOU NEED TO REGULARLY ADJUST AND TEST YOUR ASSUMPTIONS TO IMPROVE YOUR KNOWLEDGE.

EXPECTED X ISN’T AN ANALYTICS VENDOR IN THE SENSE THAT KANTAR, COMSCORE, OR NIELSEN IS. WE ARE YOUR PARTNERS. YOUR SUCCESS IS DIRECTLY TIED TO OUR OWN AND WE WANT TO MAKE SURE OUR HARD WORK IS HAVING ITS INTENDED IMPACT IN YOUR BUSINESS.

equation of Expected X

Contact Section


WE ADD STRUCTURE TO AMBIGUITY THROUGH DATA ENGINEERING, MODELING, AND EXECUTION

Contact Section


WE ADD STRUCTURE TO AMBIGUITY THROUGH DATA ENGINEERING, MODELING, AND EXECUTION